SoHo

We can now provide counts and deliver samples quickly from across Europe on the following variables for the increasingly significant "Small Office, Home Office" (SoHo) market:

  • Self employed
  • Home office
  • Run own business
  • Possession of IT equipment
  • General occupation status
  • Mobile phone ownership

With our ability to combine B2B and Consumer Sample frames in many countries, Sample Answers is in a unique position to assist researchers with their requirements, whatever the special definition the study may require.

For example:

"Small Office" may be specified as a business with less than 5 employees, less than 10 employees, less than 20, or 50 or even (in some cases) less than 500 employees! Whatever the definition required for the research, we can select from our business sample frames accordingly and also select by SIC or other variables if required.

We can then combine that selection with…

"Home Office" where, again, the project may be may require any combination of Self employed, Home office, Run own business or other clarification. This part of the SoHo market is then provided through our in-house SampleHome products in Europe and North America or from other lifestyle databases, available elsewhere. Naturally, again the selection can often be combined with other variables – for example occupation, possession of IT and communications equipment and many other variables.

Contact us for more information and pricing